Optimal

Optimal is a digital marketing agency headquartered in Austin, TX, formed when Effective Spend joined the Optimal brand. The agency offers paid media, SEO, and audience analytics services for clients across performance, healthcare, entertainment, public affairs, and B2B industries.

Services include paid search, paid social, CTV and video advertising, programmatic campaigns, and Amazon marketplace advertising. The team also runs SEO, digital PR, and performance creative programs. Data capabilities cover audience development, audience measurement, data onboarding, and data licensing through the Blackbook platform.

One recent case study shows a 40% lift in high-value conversions and a 32% drop in cost-per-acquisition for Mazda's CX-50 line.